Monday, July 30, 2012

Slogging through the muddied waters of customer reviews

Many online retailers, such as Amazon.com, have customer reviews as an integral part of their site’s functionality:� user buys something, tries it out, posts what they thought.� The aim of having customer reviews alongside the product descriptions is to provide real, honest feedback from real people to allow for better-informed buying decisions.� A side benefit [...]

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